Many New Yorkers don’t realize that Green-Wood Cemetery is more than just a cemetery: it’s a nearly 200 year-old National Historic Landmark, a 478-acre Level III accredited arboretum, and a community hub that hosts movie nights,
dance performances, historic tours, and more. 

To capture the multitude of experiences someone can have at Green-Wood, we attended community events
like Grieving and Weaving to engage a diverse group of stakeholders. The signage and digital campaign created for Green-Wood breaks down both physical and imagined barriers to entry, helping more
New Yorkers discover this incredible green space. 

Inspired by the many ways you can discover Green-Wood, the campaign invites
the community to find their unique path.

Dungjai Pungauthaikan
Principal, Once–Future Office

Helen Sywalski Prisco
Creative Design Lead

Gilda Gross
Senior Project Manager

Emma Flowers
Project Manager

Taylor Hale
Senior Designer

Emily Force
Designer

Emma Howcroft
Campaign Strategy

Magda Biernat
Photography

Visual Print Solutions
Prouduction