Dartmouth
A unifying identity for an Ivy League institution.
As the elements of the identity system came together, a new college insignia emerged. The Dartmouth Pine (colloquially known as the D-Pine) honors the college's legacy and tradition while building a fuller, more complete and more inclusive visual language.
We selected the sans serif typeface, National 2, as a perfect complement and contrast to Dartmouth Ruzicka. It includes historical references, like old style figures, but has a simplicity and clarity that is distinctly modern, which builds flexibility into the visual identity system.
Jennifer Kinon,
Bobby C. Martin, Jr.
Partners, Champions Design
Sarah Hermalyn
Brand Strategist
Taylor Hale,
Rebecca Matt,
David Shatan-Pardo
Designers