d_pine_trans

Dartmouth
A unifying identity for an Ivy League institution.

dartmouth_wordmark
wordmark_ani
coin2
coin1
pine_icon
pine_icon2
pine_icon3
social_icon
tree
d_pine
pattern1
pattern2
pattern3
pattern4
card9
card1
card2
card3
card4
card5
card6
card7
card8
D
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As the elements of the identity system came together, a new college insignia emerged. The Dartmouth Pine (colloquially known as the D-Pine) honors the college's legacy and tradition while building a fuller, more complete and more inclusive visual language.

FLAG
color1
color2
color3
color4
color5
color6
type2
type_ref3
type_ref4
type_ref1
type_ref2
type
type
lockups2
ruzika
lockups

We selected the sans serif typeface, National 2, as a perfect complement and contrast to Dartmouth Ruzicka. It includes historical references, like old style figures, but has a simplicity and clarity that is distinctly modern, which builds flexibility into the visual identity system.
 

social_icons2
mag
mission
guidelines

Jennifer Kinon,
Bobby C. Martin, Jr.

Partners, Champions Design

Sarah Hermalyn
Brand Strategist

Taylor Hale,
Rebecca Matt,
David Shatan-Pardo

Designers