The transformative power of music.
Champions worked with Frere-Jones Type to create a wordmark that incorporates the distinctive features of the poster case lettering and is also optimized for present-day needs.
C – Upper terminal extends into negative space created by the diagonals of the A and the terminals share a common angle.
A – The apex serif is softened, crossbar lowered, and outer serifs are shortened to create a more even overall color.
R – The leg descends below the baseline, and the serif is trimmed to allow for a better relationship with the following letterform.
Bobby C. Martin Jr.
Partners, Champions Design
Haley Kattner Allen
Frere-Jones Type: Fred Shallcrass,
XYZ Type: Jesse Ragan
Ready Set Rocket
Carnegie Hall Marketing
and Creative Services